Everybody seems to be getting into podcasts these days – both making them, and listening to them. If you’re thinking of starting a podcast of your own, you’ll be pleased to know that the boom is far from over.
In fact, podcast listener numbers have been growing at a staggering rate in recent years. They’re predicted to continue doing so, by tens of millions of people each year – until at least 2023.
In the UK specifically, recent data shows that around a third of people from 15 to 45 listen to podcasts every single week. These numbers are growing, and spreading into older demographics too, with 21% of 46-55 year olds among the weekly listeners too.
This is an enduring craze that’s well worth being a part of. With that in mind, in this article we look at the best podcast hosting sites for the UK.
What is Podcast Hosting?
Podcast hosting is all about giving your podcast somewhere to “live” on the internet.
People access podcasts via lots of different methods. Many subscribe to their favourites on platforms like Spotify, TuneIn and Apple Podcasts. It’s also possible to have a dedicated web page for your podcast, or to embed it on an existing website or blog.
Regardless of how people tune in, the podcast itself – which means the audio files, show notes and logos – need their own online home. This can be on your own website hosting, but there are lots of reasons why this is impractical.
For starters, if your podcast becomes popular, thousands of streams consume a considerable amount of bandwidth. Standard web hosting packages aren’t intended for this.
Similarly, you can distribute your podcast to all the popular platforms manually. But this is a time-consuming hassle. The best podcast hosting sites do all this for you, freeing you up from the “busy work” so you can concentrate on the fun and creativity of actually making the podcast and building an audience.
What are the Best Podcasting Hosting Sites for the UK?
Below we list nine of the best podcast hosting sites for the UK. All have their plus points and downsides. While we do choose one for a specific recommendation, it’s worth familiarising yourself with all of them before making a final decision.
Dozens of companies have sprung up to support the podcasting boom. While most podcast hosting services do the same core things, many add on “bells and whistles” or have a slightly unique take on how they do things.
The descriptions below teach you the key points about each of the services. We also point out some downsides you should keep in mind.
Buzzsprout, established in 2009, is one of the big names in podcasting. Over 100,000 podcasts have been set up on the platform. They include “Ask Pat,” from the well-known online marketer Pat Flynn.
Buzzsprout offers a completely free option, but only hosts episodes for 90 days. This makes it very appealing if you’re just dipping your toes into the podcasting waters.
You will need to upgrade to a paid plan if your podcast gains momentum, as you won’t want to lose the chance of people ‘binging” on your older episodes. However, the paid packages are competitive in price.
A big plus of Buzzsprout is that it keeps things simple. The service consists of hosting, including a simple web page for your podcast, statistics, and distribution to most popular podcast platforms. There are a couple of paid optional “bolt-ons” too, but nothing unnecessarily complicated.
This simplicity is a good thing. The essentials are all covered and the learning curve is shallow, leaving you with time to find your podcasting rhythm.
- Strong distribution with lots of platforms included.
- Scheduling features to put your podcasts live at the optimum time.
- An affiliate marketplace to help you begin to monetize your podcast.
- Very easy to use.
- Add-ons to help with production and transcription.
- The player and web page interface is quite “bare bones.”
- Free plan requires you to feature Buzzsprout ads.
As explained above, there’s a free way to use Buzzsprout, subject to ads and certain limitations.
Paid packages start at $12 per month with permanent hosting and support for up to three hours of audio upload per month. This is perfectly adequate for most weekly podcasts. Other packages at $18 and $24 per month are the same, but provide support for extra monthly audio.
Often compared to Buzzsprout, Podbean is another widely known and recognised podcast hosting platform. It’s been around for a similar length of time, but actually has an even bigger userbase. Apparently nearly 480,000 podcasters use it.
Podbean takes a “kitchen sink” approach to podcasting, with a significantly longer features list than a lot of platforms. Hosting and distribution is covered, of course, but there are also notable bells and whistles including a phone app that lets you do all the recording with no additional equipment.
Support for video podcasts is included in the higher-priced tiers, as is live streaming. There are also lots of built-in options for monetization.
Podbean also offers a free “Basic” version, and it’s clearly intended to provide the things that Buzzsprout doesn’t. It’s “always free” but does limit your monthly audio hours and restrict several features. It’s well worth consideration if you’re determined to keep things free for as long as possible.
- Very detailed listener analytics.
- A generous free plan.
- Lots of customisation options.
- Advanced apps and podcast players.
- Quite a lot is held back for the more expensive packages.
- Only ticket-based and knowledgebase support, unless you’re on the “Business” tier at $99-129 per month.
As we’ve said, Podbean’s free package is generous, and more than adequate to get a podcast going.
Once you move on to the paid tiers they start at $14 per month. This comes down to $9 per month if you pay annually, and this is the same across the pricing structure.
“Unlimited Plus” and “Business” cost from $39 and $129 per month respectively. Podbean is one service where you should look at the pricing table in detail, because some of the fancier stuff is only included on the top tiers.
Transistor is quite a “minimalist” podcast hosting platform – this starts at the website and extends to the features list. However, that’s not necessarily a bad thing for those who like to keep things simple.
Transistor was established in 2018, and the company has around 9000 podcasts on its books. While it may be dwarfed by the likes of Podbean, it’s still picked up prestigious names like VH1 and Basecamp.
Transistor doesn’t offer a free plan, however there is a 14 day free trial.
- Supports multiple podcasts on one account, subject to your monthly download allowance.
- Support for private podcasts.
- Attractive player interface.
- A very basic feature set that only includes hosting and analytics.
- Above average pricing for what’s included.
Transistor offers three pricing tiers. They range from $19 to $99 per month. As with many providers you get two months free if you pay for a year at a time.
There are no huge differences between the plans. However, you don’t get private podcasting options with the cheapest, and you can only remove the Transistor branding on the most expensive. The monthly download limit is the thing to be most aware of when selecting your package.
Transistor may be able to lay claim to VH1, but Simplecast is used by a LOT of big brands. They include Spotify, Facebook and Nike – among many others.
Simplecast isn’t only for the household names. It offers packages for “Independent podcasters” that cover all the basics – a podcast show website, automated distribution, and analytics on your listeners.
Like Podbean, this is a solution where you’ll want to pay attention to what’s included with your package. Extra features are added as you step up through the pricing options, as is support for an increasing level of downloads.
In reality, the “Basic” package will be adequate for most starter podcasters. However, it seems feasible that you could want the extra features from the higher tiers before you hit the 20,000 downloads per month limit.
- Very strong on analytics – although you only get limited data with the “Basic” package.
- Good ease of use (lives up to its name!)
- Great audio quality.
- Episode scheduling.
- Too many features only included in more expensive plans.
- Some add-ons not available (i.e. help with transcription and production).
Simplecast “Basic” cost $15 per month, dropping to $13.50 for annual payment. “Essential” costs $35 per month and “Growth” is $85 per month, both with similar annual payment discounts. There are considerable differences in the analytics data you have access to based on the plan you chose.
It’s worth noting that there are also Professional and Enterprise options for larger businesses, with prices on application.
Simplecast offers a 14 day free trial.
Captivate markets itself as “The World’s Only Growth-Oriented Podcast Host.”
There is a strong focus on branding and tight integration with your business website. There are also some interesting features based around building your audience, such as the ability to integrate email list signups on the podcast player.
Beyond that, it’s all standard stuff. You get a podcast site and player, listener analytics and distribution features. In the case of the latter, you are merely assisted with listing your podcast on certain services. Only some distribution options are fully automated.
There is something very “high-end” about the feel of Captivate. However, the slightly above pricing reflects this.
- Strong WordPress integration – you can manage your podcast from your existing WordPress site.
- A more attractive and advanced podcast player than you find on several other services.
- Free migrations from other platforms, should you be moving an existing podcast.
- Distribution isn’t fully automated.
- Free trial – BUT no free pricing tier.
Captivate is one of the more expensive podcast hosting platforms listed here. Plans start at £19 per month for monthly payment. As with many hosts you save if you pay annually, with this tier going down to £17 per month.
Costs rise relatively steeply, with “Audio Influencer’ plan costing £41 or £45 per month, and “Podcast Brand” at £95 or £87 per month. All plans offer the same full feature set, the only difference is the number of downloads supported. The cheapest plan covers you for up to 12,000 per month.
Spreaker is an interesting platform. It’s as much designed to help listeners discover podcasts as a place to host them. Spreaker’s home page offers you the option of listening to or creating podcasts.
Obviously here we’re focussing on creation, and unsurprisingly you find the same kind of features with Spreaker as you do elsewhere. The features list is comprehensive, however, with monetization functions and a thorough “one click” distribution option that includes a long list of supported platforms.
There’s also a notably strong free option, called “Free Speech.” It includes almost all the most significant features. However, instead of limiting you to a maximum broadcasting period each month, you’re restricted to five hours of audio storage in total.
- Supports live streaming as well as podcasting.
- Very detailed statistics with the top pricing tiers.
- Strong distribution, including platforms not seem on all other hosts, such as iHeartRadio and TuneIn.
- Pricing based on total audio storage forces you to step up through the price plans – even if you have a lower number of listeners.
- Analytics seem unnecessarily basic on the cheapest plan.
Spreaker is keenly priced. As mentioned, there’s a free plan for up to five hours of audio. After that, the cheapest “On Air Talent” package costs just $7 per month (or $6 for annual payment).
“Broadcaster” and “Anchorman” add features, and support more audio storage at $20 and $50 per month respectively. There’s also an “Enterprise” offering for large-scale podcasts, costing from $120 per month.
Castos is a podcast hosting platform with a focus on strong integration with WordPress. This makes it a potentially interesting choice if you already have a well-established website.
Castos includes a WordPress plugin called “Seriously Simple Podcasting” that allows you to administer your podcast from the familiar WordPress back-end.
Although Castos includes a fairly rich feature set, you should be aware that it doesn’t currently include automated distribution to podcast platforms. Instead you’re just given the RSS feed URL and directed to the relevant manual submission form.
- Useful bolt-ons, including a podcast editing service and automated podcast transcription.
- Republishing to YouTube on “Growth” and “Pro” plans.
- Strong analytics on all packages.
- Although transcription is shown as “included” on the pricing plans, it’s actually charged per audio minute.
- No automated podcast distribution.
Castos is another podcast host with pricing that edges into the “above average” category. As with many of the providers here, you save two months of subscription cost each year if you pay annually.
Packages start at $19 per month for “Starter.” “Growth” at $49 per month adds audiograms and the YouTube functionality, as well as support for more private subscribers. Pro at $99 per month increases that number further. It also adds more detailed analytics and hosting for video files.
8. Podcast Websites
Podcast Websites offers a rather different proposition to the other platforms listed here. The company offers a complete WordPress website designed to showcase a podcast. This goes beyond a simple podcast player website, and includes your website hosting, signup forms, domain name, and even daily backups.
The market for this product is rather different. It could be a good fit if you’re looking to build a completely new business around a podcast.
Podcast Websites is very much a “white glove” service, with 24/7 support for both your podcast and the website itself. You get access to exclusive training materials, and even a strategy call to help you with your launch.
- Includes a full website as well as just podcast hosting.
- Also includes all the normal podcast hosting features, such as analytics and an RSS feed.
- Lots of support and guidance as you get started.
- Considerably more expensive than other solutions.
- Best suited to “from scratch” businesses. People who already have a website and existing branding will likely see some duplication of features.
The pricing for Podcast Websites is simple: $77 per month if you pay annually, or $97 per month if you pay monthly. There’s a seven day money back guarantee.
Audioboom is a big platform. In contrast to several of the start-up level podcast hosts here, Audioboom is a PLC, and hosts several high-profile podcasts. It’s also well-known among avid podcast listeners for its premium podcasts, released under the “Audioboom Originals” brand.
Despite the corporate feel, Audioboom is perfectly accessible to more novice-level podcasters. The pricing is competitive and includes the key basics: a player, distribution, analytics, and the hosting itself.
There are plenty more advanced features, but they are only open to people on the company’s “Podcast Pros” plans. The pricing for these is on a “get in touch” basis, for people who already have over 10,000 listeners for each podcast episode.
- All plans support unlimited monthly episodes.
- Distribution to all the main platforms included.
- Lots of sponsorship and monetization options, once your podcast is popular.
- Quite a “bare bones” interface.
- Best features held back for podcasts that have already gained momentum.
Audioboom’s pricing is very simple until you reach the “Podcast Pros” level. You pay $9.99 per month, per podcast. As with many other hosts you can save with annual payment, at $99 per year.
What is the Best Podcast Hosting Site for the UK?
The best podcast hosting site for the UK is Buzzsprout. In a crowded field of competitors, it offers a sweet spot in terms of price, ease of use and functionality. The free option also provides a no-risk way to try out podcasting with no commitment.
Yes, there are hosting platforms with more bolt-on functions. You can find such options in our round-up. However, in most cases you will find that they are things you can add on later, once your podcasts have grown in popularity.
What is the Best Free Podcast Platform?
Buzzsprout is the best option if you’re looking to start a podcast and need a free hosting platform.
Many podcast hosting platforms offer a free option. All of them take a subtly different approach to how they limit the free service and entice you as a paying customer.
Buzzsprout strikes a decent balance here, giving you 90 days of completely free service, albeit supported by ads, and limited to two hours of podcasting per month. This should give you enough time to determine whether you’re sticking with podcasting.
If you do, Buzzsprout’s $12 per month basic price isn’t too intimidating as a step up. It gives you permanently hosted episodes, and an extra hour of monthly broadcasting.
What are Podcast Directories?
Podcast directories are places where you can find, listen to, and subscribe to podcasts. Some of the best known include Apple Podcasts (formerly iTunes), Google Podcasts and Stitcher.
Several other services include a podcast directory, such as SoundCloud, Spotify and Deezer. Another recent addition is Amazon Music, which has just added podcast functionality at the time of writing.
What Podcast Platforms Should I Publish my Podcast on?
Ideally, you want to publish your podcast on as many platforms as possible. Most of the best podcast hosts include some level of automated distribution. This means that instead of having to manually submit your podcast’s RSS feed, the hosting firm takes care of it for you.
With this in mind, it’s certainly worth taking note of which platforms are included in any automated distribution. Generally speaking the key players, such as Apple, Google and Spotify, are always on the list.
In cases where your hosting provider doesn’t do the distribution, or misses out key platforms where you want to appear, you will need to follow a manual procedure. This is never particularly onerous – but can get repetitive. It essentially involves following lots of similar registration procedures and filling in online forms.
One example of where you may need to do a manual submission is when a new platform becomes popular for podcasts. For example, at the time of writing, the podcast hosting platforms are just starting to catch up with Amazon Music adding podcasts to their service.
How to Submit your Podcast to the Key Platforms
If you are doing the podcast distribution yourself, here are the basics for some of the key platforms:
How to Submit your Podcast to Apple Podcasts
Although Apple now calls its podcast directory Apple Podcasts, some of the branding still shows the older “iTunes” name.
Apple’s process is quite strict and thorough. You’re advised to manually listen to your podcast by entering its RSS feed into the Podcasts app on an Apple device. This helps you to verify that all of the show notes and other meta data are correctly rendered.
Note also that due to manual verification, it can take around a week between submitting your podcast and it appearing in Apple’s directory.
How to Submit your Podcast to Google Podcasts
As with any podcast submission process, you’ll need your podcast’s RSS feed to submit it to Google. This is usually prominently displayed in the control panel for your podcast host.
The full submission procedure is detailed here. You need to sign in to Google Podcasts Manager, using a Google account. After providing your RSS feed, you need to verify ownership via an email sent to your account. There’s then a manual review process that can take up to five days.
How to Submit your Podcast to TuneIn
Submitting a podcast to TuneIn is very straightforward. Unlike the processes for Apple and Google, there’s no need to sign in to specific accounts and follow several steps.
The submission form for TuneIn is here. You simply need to fill out the basic fields, including your RSS feed address, podcast title and genre. There are several optional fields, which you should fill in where possible, to make it easier for TuneIn to accurately categorise your podcast.
How to Submit your Podcast to Stitcher
To submit your podcast to Stitcher, you have to register with the service here. The sign-up process is simple, beginning with providing your RSS feed.
There’s a manual review process that takes around five days.
How to Submit your Podcast to Spotify
To submit a podcast to Spotify, you must first sign in to a Spotify account. This can be your own Spotify account, or one linked to a Facebook or Apple login.
You then need to agree to Spotify’s terms and conditions, supply your podcast RSS address, and complete an email verification process. There are also a couple of screens where you can supply category information and further details about your podcast. With so many podcasts on Spotify, it’s well worth being thorough with this to make your podcast as easy as possible to discover.
With all of that complete, you just need to wait for the submission to complete. Unlike the other big name platforms, this typically takes hours rather than days.
How do I Select the Best Podcast Hosting Site for my Podcast?
As you can see from out list above, there’s a huge amount of choice in podcast hosting providers.
As podcasts have exploded, so too has the number of companies serving them. You’re certainly spoiled for choice.
There’s huge overlap between these companies. However, there’s often a particular feature that may make one or two stand out to YOU specifically. Similarly, some may have a glaring missing feature that serves as a real deal-breaker.
For example, if you don’t fancy doing the manual submissions detailed above, a provider with fully automated submission could be a must for you.
With all this in mind, we would suggest taking a “shortlist” approach to choosing your provider. You may wish to whittle our list down to two or three top choices, and then look at them in more depth. Many providers offer free trials, so you could take them for a spin too.
Here are some specific things you may wish to keep in mind as you make your decision:
How Many Hours of Audio Hosting do you Need per Month?
The average podcast length is 43 minutes. However, it’s worth remembering that that’s an average. Some podcasters go for really short, bite-sized daily podcasts, others stick to around 20 minutes once per week.
It’s worth knowing what your plans are, as several podcast hosts base their payment tiers on how much audio you host per month. If, for example, you plan to release four “average” length podcasts per month, you could need more than two hours per month.
How Reliable are the Servers?
The last thing you want is for a new or loyal listener to be unable to tune in to your podcast. Remember that while many people access podcasts on services like Apple Podcasts and Spotify, that’s not where the files actually reside. They live on your podcast host’s servers – so you want to know they’re reliable.
There are two things you’ll want to look into here: Uptime guarantees, and – where possible – statistics around historical reliability. Remember that there’s a considerable difference between 99% and 99.999%!
How Competitive is the Pricing?
There’s some serious nuance in the pricing structures offered by different podcast hosting providers.
Starting with free packages, there are considerable differences. With some providers you could realistically remain on a free tier eternally if you’re happy with a reduced feature set. With others, you’ll quickly bump into limitations that will require you to switch to a paid plan if you wish to keep going.
With the paid tiers, some providers limit the amount of audio you can upload each month. Others use monthly downloads as the key metric. And while some podcast hosting firms give everyone the same set of features, others “unlock” more for those who pay more.
The lesson here is to study those pricing and feature tables really carefully. Think not just about what you need now, but what you may need in the future.
What Features Does it Have?
The core features all podcast hosting companies provide usually include a page and a player for your podcast, server space for it to live on, and statistics on your listeners. All give you the RSS feed for the podcast, and most also assist with the distribution to podcast directories.
Beyond this, there’s quite a lot to separate the providers in terms of extra features. Some try to do everything, including things like help with advertising and monetization.
You need to think about what YOU need, and to remember that more isn’t always better. There are other elements to the podcasting learning curve beyond the hosting. You’ll also likely be getting your head around recording and editing your audio, not to mention actually evolving as a host and becoming comfortable on the microphone!
Podcasting is generally quite a long game. The chances are that things like ads and sponsorship will be some way off. As such, be careful how much you are swayed by bells and whistles.
How to Start a Successful Podcast
As we’ve just eluded to above, podcasting is a long-term commitment. Like blogging, you will need to accept that it can take time to build momentum. Obviously is helps if you already have an audience or community, but you may still only be talking to a handful of listeners in the early days.
It’s important not to get disheartened, however. One key thing to understand about podcasts is that people often enjoy an episode and then go back and check out all the previous ones.
This can really build over time. You just need one episode to go viral to trigger a “snowball effect” for your previous broadcasts.
Here are some basic steps for getting your podcast started:
1. Choose a Name
You’ll need a catchy and memorable name. You should also ensure it’s easy for people to search for, so avoid tricky spellings and obscure words.
Most importantly, check nobody else is using the name. Look for other podcasts, websites by that name, trademarks and registered companies.
2. Add a Cover Photo
The cover photo is a REALLY important part of a podcast. They’re usually designed with a square 3000×3000 pixel resolution. You must also ensure they still look good when they’re shrunk down much smaller than that.
A good place to seek inspiration for your podcast cover photo is the “New and Noteworthy” section in Apple Podcasts. You’ll soon see that all the successful podcasts have simple and bold cover images. They’re the first impression many people will get of your podcast – before even listening to it.
3. Add Some Jingles
Podcasts typically begin with a musical jingle and an introduction. Outros with a reminder to subscribe and review the podcast are common too.
These are quite easy to create if you have some basic audio editing skills. Even if you don’t, the chances are you’ll learn some early in your podcasting journey. Alternatively you will be able to find plenty of people who can create jingles for you using platforms like Upwork and Fiverr.
The most important thing to remember here is to only use music you have the rights for. You certainly can’t just choose a track from your favourite band. Envato Elements is a good place to look for podcast music.
4. Get the Right Equipment
Podcasting isn’t an expensive pursuit, so there’s no need to spend a huge amount on equipment.
That said, sound quality is incredibly important, and you should – at the very least – invest in a decent microphone. Don’t use the microphone built into your laptop! Options that plug straight into a USB port start from about £60.
Many podcasters use Audacity, a free open source audio editing package, for their audio editing.
5. Create the Right Recording Environment
We’ve just mentioned audio quality, but it deserves emphasis. Poor sound is a huge turn-off for listeners.
One thing that surprises many new podcasters is that the recording environment is just as important as the microphone technology. A large echoey room is not a good place to record a podcast. In fact, the more soft and cushioned surfaces you have, the better for acoustics.
American websites often suggest recording podcasts in a closet. However, this doesn’t take into account that most of those of us in the UK have small wardrobes, not large walk-in closets! It IS possible to buy audio screens and other gadgets to help if need be.
6. Record and Release
Sooner or later you have to create something you’re happy enough with and unleash it to the masses.
Fixating too much on creating something perfect can just mean endlessly delaying the launch of your podcast. Over time you will get better at all aspects of it, from sounding natural and relaxed to tweaking the sound quality.
Focus on getting down something sufficiently good to release, and build from there.
7. Promotion and Marketing
Recording and releasing your podcast is only part of the job – you also need listeners!
If you already have a blog or social media audience, promoting to them is a clear first step. Even if not, you can still make use of all the channels you already have. Invite family, friends and business contacts to have a listen, and don’t be scared to be quite persistent.
It’s important to be patient, and not intimidated by the huge listener numbers you may see from people who’ve been podcasting for years.
Imagine just 100 people cramming into a room to hear you speak. That’s still rather a lot.
Podcast Hosting FAQ
Is Starting a Podcast Worth it?
Everyone has a different definition of “worth it” but starting a podcast definitely has many benefits. It’s also a hugely popular thing for entrepreneurs and businesses to do.
Podcasting offers a unique platform to make a real human connection to an audience or customer base. It’s a way to grab attention and build a brand. Inevitably, it also gives you an extra way to sell products and services – although you must be careful not to make this the main reason for the podcast.
If you’re in doubt about how “worth it” podcasting is, ask yourself why so many big name brands and major celebrities are already involved.
Do I Actually Need Podcasting Hosting?
Technically you don’t need to use a podcast hosting company, but you will be making your life unnecessarily difficult without one.
You’re likely to quickly run into problems with your web hosting provider if lots of people start using your bandwidth to stream your podcast. You’ll also have to handle all the technicalities of the RSS feed and distribution with no help at all.
How do Podcasts make Money?
Established podcasts can make a considerable amount of money from advertising and sponsorship. If you listen to a popular podcast, you’ll probably find one or more adverts at the beginning, and more in the middle and at the end.
Even without impressive listener numbers, podcasts provide a way to promote your own products and services, or those you are marketing as an affiliate.
Some podcast hosting providers also allow you to create paywalled “premium” podcasts that are only available to subscribers. This is a way to make money from podcasts directly. Lots of famous podcasters have a free podcast and another “premium” offering available on a pay-to-listen basis.
How Often should you Publish a Podcast?
Consistency is key when it comes to podcasting. It’s best to release episodes predictably, for example one each Wednesday. Even when you have relatively few listeners, you will probably build up some “super fans” who look forward to each new episode.
If you don’t maintain the consistency, people may stop checking in on the podcast or unsubscribe. Ultimately, it doesn’t make you appear very committed to the idea.
Podcasting is rewarding and enjoyable, and can provide an interesting way to market a business or promote your personal projects.
There’s certainly a learning curve, but it’s a shallow and fun learning curve. Choosing the right podcast hosting company will make everything very straightforward. Then, you can just concentrate on creating entertaining episodes for your growing list of listeners.