In this article, we look at some of the very best WordPress themes for Amazon affiliate sites. It’s truly impressive how slick and full-featured they are.
Before the days of widespread WordPress use and mobile responsive themes, building websites was a complicated business. Now, spinning up a highly professional site is simplicity itself.
The “off-the-shelf” themes here are all popular and versatile, and all will help you on the way to earning solid revenue from the Amazon Associates program.
Things to Consider
Before we look at the themes themselves, let’s look at some of the criteria you should consider when choosing a theme for your Amazon affiliate site.
Ease of Use
WordPress is – relatively speaking – an easy to use platform. However, it has become considerably more sophisticated and feature-packed over the years. The same applies to themes.
Many of us want to keep things simple, and prioritise creating content and building traffic. As such, the learning curve of each theme is a consideration here. Lots of features and customisation options are great, but endless and overwhelming menus are not.
Site Speed and Code Bloat
Site performance is very important nowadays, particularly how quickly sites load on mobile devices.
Why? Because over 50% of global web browsing takes place on these mobile devices. Google has responded to this by switching to “mobile first” indexing. Google cares about peoples’ browsing experience on mobile, and speed is a big part of that.
While many SEO (Search Engine Optimisation) practices rely on conventional wisdom and assumption, Google directly tells us that it uses speed as a ranking factor. If your site is slow, you are compromising its ability to appear high up in the search results.
It’s a simple equation: slow site = less money.
As such, fast performance factors in when you’re choosing the best themes for Amazon affiliate sites.
Many theme developers don’t create their themes with speed as a top priority. They can fall victim to something known as “code bloat.” This essentially means building in features that slow down the site, or coding in a lazy way.
If all you’re doing is building a basic brochure site for a business, speed is arguably less important. But if you’re building an affiliate business where ranking on Google is paramount, you really don’t want to be choosing a slow and bloated theme.
Another huge culprit in slowing down sites is unnecessary WordPress plugins.
WordPress plugins are a wonderful thing. They allow you to bolt on all kinds of fancy functionality, from review panels to social sharing buttons, and frameworks to build complex posts and pages.
But the trouble is, these plugins all stack up and make sites slower and slower. They also all need regular updates, or any one could cause a security vulnerability or a conflict.
With this in mind, themes that build in the functionality you want and need, without you having to install endless plugins, are a very good thing.
Obviously you don’t want your Amazon Associates site to look the same as everybody else’s.
As such, a good theme has to provide enough flexibility and customisation for you to put your own stamp on it, and make your articles, reviews and round-ups look exactly as you want them.
We’ve talked about ease of use too – so there’s obviously a sweet spot to aim for here.
All of the themes here are popular, and well supported by their developers. However, it’s worth pointing out that the quality of support is something you should always be mindful of when you buy a WordPress theme. All of the companies here take slightly different approaches.
Checking when a theme was last updated, and what current users have to say about the quality of support responses, is always wise.
The 5 Best WordPress Themes for Amazon Associates Sites
Without further ado, here’s our list of the five current best themes for Amazon affiliate sites. The list is in no particular order, as these are all high quality themes with their own pros and cons. However, we have made some particular recommendations for which kind of sites and people each theme could most appeal to.
Astra is advertised as “fast, lightweight and customisable.” Assuming that’s true, it ticks many of the boxes we discussed above. Thankfully, it does live up to its promise.
It’s also available as a free variant, so you can try it out without spending any money.
Over 700,000 websites use the Astra WordPress theme, and it’s a great fit for Amazon affiliate sites.
With so many sites out there using this theme, you may wonder why they don’t all look the same. In reality, Astra is more of a “construction kit” for WordPress themes.
Astra integrates with page builders like Elementor or Thrive Architect. You have the option of building site designs from scratch, or importing one of many “Starter” or “Agency” templates as your foundation.
Appearance and Features
With so many options available, it’s hard to sum up the general look and feel of an Astra site. However, all of the ready-to-import templates are clean, modern and uncluttered, with plenty of use of white space.
Features include a fast choice of typography and colour options. This isn’t a theme where you’re likely to need to delve into the code because there’s not an option to do what you need to your posts, headers or footers.
It’s worth noting that a considerable number of layout options and extra “bells and whistles” are only available with the paid “Pro” version of the theme. This include a number of things that Amazon affiliates often use plugins for, such as sales bubbles, product galleries and “mega menus.”
Obviously many things factor into speed, such as which web hosting company you choose, your image sizes, and any performance and caching plugins you may decide to use.
However, Astra is built very specifically for speed. A basic page runs to less than 50KB, and should load in less than half a second. That said, beware of the many different add-ons included with the “Pro” version, which can drag down performance if you overdo it.
To access premium “One to one” support for Astra, you have to pay for the “Pro” version. However, you can see from the active support forum for the free version that these developers take support seriously.
With hundreds of thousands of users making use of Astra, the support infrastructure is as strong as you would hope. Furthermore, the chances are you’ll find that any problems you encounter have already been indented and solved in the past.
As stated above, there’s a free version of Astra, but with restricted functionality.
The alternatives are:
Pro: $47 per year, or $249 for a one-off “lifetime” purchase. This includes over 20 templates.
Mini Agency Bundle: $169 per year, or $499 for a one-off “lifetime” purchase. This includes over 55 templates, an additional portfolio plugin and a choice of one page builder add-on.
Agency Bundle: $249 per year, or $699 for a one-off “lifetime” purchase. This adds on several additional add-ons and plugins, including those not yet released.
In all cases, you can use the Astra theme on as many sites as you wish.
- LOTS of functionality.
- Built for speed.
- Pre-built templates provide for a quick start.
- Free version available.
- A rather overwhelming choice of options, plug-ins and add-ons.
- Overuse of extras compromises performance.
- Anybody who likes the look of one of the pre-built templates.
- Site owners who need advanced customisation.
Astra is a hugely popular theme, but OceanWP takes things to the next level with well over two millions downloads at the time of writing.
Like Astra, OceanWP is distributed on a “freemium” model. There’s a completely free version available that boasts a five star rating on the official WordPress theme directory. Then, for those requiring additional functionality, there are a series of premium (paid) options.
OceanWP is another theme that’s designed to be fast and lightweight. It’s ideally used in tandem with popular page builders such as Elementor and Beaver Builder.
OceanWP has an interesting “Freemium” pricing model. The theme itself is free. However, those who require “extensions” to the theme, premium support and updates, or access to the theme’s “Pro Demos” need to pay for a premium plan.
The 60 “Pro Demos” are importable templates that are completely preconfigured. This is so that various business types can quickly get up and running, rather than setting everything up from scratch.
Appearance and Features
OceanWP sites tend to look clean and bold. Interestingly the developers have chosen a lot of dark, striking colours for their demo configurations.
The demo templates are, admittedly, rather “samey.” They’re professionally designed and would be ideal for businesses or solopreneurs setting up a standard “brochure” site.
However, if you’re running an Amazon affiliate site, you’ll perhaps feel more inclined to delve more deeply into the customisation available.
You have plenty of options. In fact, a number than may seem initially intimidating. Arguably the best option is to use OceanWP in tandem with Elementor. This gives you access to plenty of widgets that are perfect for affiliate sites, such as those for tables, calls to action, and advanced headings for your affiliate disclaimers.
OceanWP is advertised as being fast, and definitely has the potential to live up to that promise if you’re careful with optimising your images, and use caches and other performance tools.
As with Astra, you do need to be careful of all the extensions. If you layer on too many additional premium features, this can compromise performance. This does apply to any theme, but OceanWP does install with several of its own plugins.
As with many themes, the support available for OceanWP depends on whether you’re a paying customer or using the free theme. There’s even a further option of paying for extra “Priority Support,” at $29 for three months or $99 for one year. This will ensure your support tickets are pushed to the front of the queue.
Free users have to stick to using a support forum on WordPress.org. This is very much active, but a day’s wait for a response seems fairly standard.
OceanWP’s developers make no secret of the fact they prioritise paying customers. If you pay for one of the premium “bundles,” you have access to a support ticket system instead of the forum.
Having these three tiers of support priority is quite unusual, but it’s also admirably transparent.
As already explained, the standard OceanWP theme, which is far from basic, is completely free.
The Premium options are simple to understand. Instead of offering a tiered selection of features, everybody gets the same package: 60 templates (Pro Demos) to complement the 13 provided free, 13 extra “Premium” extensions, updates, and access to the support ticketing system.
The different prices are based on how many sites you wish to use OceanWP on:
Personal (1 site), costs $59 per year, or $159 for a lifetime license.
Business (3 sites), costs $79 per year, or $319 for a lifetime license.
Agency (25 sites), costs $129 per year, or $519 for a lifetime license.
- A generous amount of functionality for free.
- Works great with Elementor and other page builders.
- Extremely customisable.
- Fair support arrangements.
- Customisation can be overwhelming for beginners.
- Supplied templates more appropriate for brochure and eCommerce sites than affiliate sites.
- Plugins can drag down the speed.
- Site owners who are happy to tinker with options and cope with a learning curve.
- Those looking for a lightweight theme to work in tandem with Elementor.
As soon as you look at Divi’s own website, you know you’re dealing with something slightly different.
Divi, from Elegant themes, “changes everything,” apparently, and this is because it combines a theme with a page builder, in order to create an almost completely WYSIWYG way to create sites.
Divi does lots of things differently. Not only do you get a theme and page builder in one, you also get Elegant Themes’ three other themes as part of the deal when you buy it.
And you do have to buy it. Unlike some of the other products here, Divi is purely commercial and there’s no free option.
Appearance and Features
Divi allows you to build a site from the ground up, from over 40 elements such as sliders, blog layouts and calls to action. But you also have the option of getting started quickly from one of a huge selection of 800 “pre made designs” and over 100 “full website packs.”
This goes considerably further than the selections of demo templates supplied with many other themes. Furthermore, the diversity in these designs is notable. The standard OceanWP and Astra offer much less variety, and some of those included with Divi could form a decent foundation for an Amazon affiliate site.
Of course, with great power comes great responsibility! It’s worth noting that total freedom to build from the ground up could result in a “dog’s dinner” of a design. This is especially the case for anybody who doesn’t have the skills and eye for such things.
Divi puts customisation and drag and drop editing front and centre. It’s fair to say there’s not a big focus on performance here.
Unfortunately this can show. Some of the demo sites we tried threw up poor scores in Google’s Pagespeed Insights. The freedom to use many different elements is great, but this does highlight the need to use them judiciously to avoid creating a slow site.
It’s perfectly possible to create a fast site with Divi, but it will always be a balance between speed and impressive features.
As Divi is a full commercial theme, everybody gets access to the same support.
And it’s great support. It’s available 24/7, there’s live chat, and Divi’s Trustpilot scores serve to demonstrate how much focus Elegant Themes places on keeping customers happy. The average rating on there was an awe-inspiring 4.9 out of 5 at the time of writing.
Divi’s pricing structure is simple, and there are no site limits or complications. Yearly access to all of the Elegant Themes’ products including Divi costs $89. A lifetime package is available at $249.
- Easy to customise – even for beginners.
- First class support.
- Generous pricing.
- A huge range of demo sites and templates.
- Not as performance focussed as some other themes.
- Ability to customise so much can be dangerous in the wrong hands!
- Beginners who want a friendly yet customisable product.
- Amazon affiliates happy to run with an off-the-shelf design.
The Hello theme makes a bold statement: It advertises itself as “the fastest WordPress theme ever created.”
Hello is designed specifically to be used with the Elementor page builder – and it’s made by Elementor. Hello relies on Elementor, along with third-party plugins, to provide all the funky bells and whistles you might need for your Amazon Associates site.
Hello’s lightweight approach makes it something of a blank canvas. It not only lets you keep your site lightweight, it can do the same to your financial outlay, as the theme itself is free, and Elementor is also available in a free variant.
One approach here is to keep everything seriously “lean and mean.” You could try to manage with only the most basic features included among the 30 widgets included with Elementor Free. This could land you with a free site theme that truly impresses in speed tests, and hopefully impresses Google in the process.
Appearance and Features
Hello is a bare-bones theme, and relies on Elementor for the look and feel of your site. Commercial versions of Elementor include over 300 templates. Some of them, especially in the blog category, are a good fit for Amazon affiliate sites.
To make best use of the Hello theme, it’s best to stick to the lightweight ethos behind it. As with Divi, it’s easy to end up with a slow and cumbersome site.
Straight “out of the box,” Hello is extremely lightweight and fast. It loads in just over half a second (obviously dependent on your hosting). The page size is under 500k, and significantly smaller than a standard page from Divi.
However, the more you bolt on, the more you compromise that raw speed. Elementor itself isn’t inherently fast, as you will quickly see if you run some of the pre-built templates through Pagespeed Insights.
There’s a free support forum for Hello on WordPress.org, but it’s not particularly lively and we note that several questions remain unanswered.
There are plenty of self-service help resources for users of Hello and Elementor on the Elementor website. However, the “premium 24/7” support is exclusively for those who buy Elementor Pro.
Like Divi’s users, Elementor Pro subscribers largely rave about the support they receive. It’s just a bit of a shame that the forum for the Hello theme itself is so barren.
The Hello theme is completely free. To access support and all the features of Elementor Pro, you need to subscribe. The costs are reasonable, at $49 per year for one site, $99 for three, or $199 for up to 1000 sites!
- A truly lightweight “starter” theme that’s as fast as it promises.
- Completely free.
- Poor support unless you pay.
- Dependent on Elementor.
- Blog owners who are very focussed on creating a fast and lightweight site.
Finally, we have GeneratePress. It’s another “freemium” theme that’s already in active use on over 200,000 websites.
GeneratePress has a familiar ethos: it’s a lightweight theme designed to be fast, and ideal to use together with a page builder. And it really is lightweight when first installed, looking a lot like the default “2018/2019” WordPress themes, with no superfluous functions at all.
GeneratePress is a well-renowned theme that’s been popular among Amazon affiliates for several years. Despite the huge number of active installs, it’s worth noting that it’s a theme with a much smaller operation behind it than the likes of Divi and Elementor.
This is apparent when you browse the GeneratePress website. It’s all a lot less “showy and fancy” than the other products here – but that’s not necessarily any bad thing.
Appearance and Features
As already explained, GeneratePress is a very basic theme “out of the box.” You broadly have two options: One is to start from scratch and put something together with a page builder. Or, if you decide to pay for the premium license, you can install a pre-configured demo layout.
These “Site Library” layouts are – to be frank – rather rudimentary and quite dated. It’s telling that the GeneratePress website also shows the kind of things you can put together by using Elementor or Beaver Builder in tandem with the theme.
However, basic can be good, especially in these days where speed is widely considered to be more important than flair and functionality. You could get up and running very quickly, for example, with a preset demo like GeneratePress “Marketer” or “Merch,” both of which would be fine for an Amazon affiliate site.
GeneratePress was around when speed became a big deal for affiliate marketers, and quickly attracted many of them due to its lightweight nature.
It lives up to its performance promises, and is less than 30k on a default install (although you’ll soon add to that when you add any actual content!)
If you stick with a basic theme and manage to resist the page builders’ shiniest features, there’s no reason why you can’t establish a very fast Amazon Associates site with GeneratePress – plenty of people have.
GeneratePress has an enormous support forum with over 2000 pages of threads. It’s so widely used that it’s often easy to already find an existing answer to a problem, either from the developers of from another user.
Only paying subscribers can post new queries to the official forum. Free users must turn to an alternative forum on WordPress.org. This is reasonably active in itself, with plenty of timely answers to queries.
GeneratePress is free, but to access premium modules (which do include quite basic things like colour control and varied blog layouts), you need a Premium subscription. This also gets you access to the demo site templates.
This is very affordable at just $49.95 for one year. There’s also a 40% discount on renewal for subsequent years.
- A true Open Source feel to the approach for distributing and supporting the theme.
- Fast and lightweight as promised.
- Very active support forums.
- Premium version generously priced.
- Support options may be too limited for some, and may make true beginners uncomfortable.
- Demo templates limited and dated.
- Site owners who are willing to compromise some modern flourishes for something fast and stable.
- Confident web-masters who are comfortable relying on forum support.
If you’ve read this far, it’s hopefully very clear why there can be no clear winner from these five best themes for Amazon affiliate sites.
In many ways they’re similar, but they’re different in so many too. Divi and Hello, for example, have different priorities: customisability and speed, respectively.
We recommend paying particular attention to the “Best for” sections of this roundup. Depending on your knowledge level, and the exact kind of Amazon affiliate site you have in mind, you may have a vastly different preference.
Whatever theme you choose, you’ll be in good company. Hundreds of thousands of people are already using these themes to power profitable Amazon Associates businesses.